Grapevine Launches New SaaS Model for Advertisers; Expands Managed Services Solutions to Brands
Cambridge, MA, April 12, 2018 — Grapevine, the world’s leading end-to-end social media influencer marketing platform with more than 150,000 opted-in content creators reaching more than one billion subscribers, announced a new subscription based product offering for SMB’s and agencies to help marketers fully own the influencer marketing channel. The new offering provides advertisers with Grapevine’s entire suite of influencer tools such as advanced creator identification and analysis, access to brand trends and insights, active monitoring for brand safe verified channels, and FTC disclosure monitoring.
Additionally, the platform’s new influencer search functionality, called Discover, is incorporating machine learning algorithms into how it ranks influencers in order to maximize outcomes for brands and creators. We’re analyzing thousands of collaborations to drive better outcomes for advertisers who rely on us to understand who they should engage with and for how much. This information is essential in scaling the influencer channel, said Grapevine’s CEO, Grant Deken.
The core Grapevine offering will empower marketers and agencies to own the influencer channel with a 360 suite of tools designed specifically for them. added Deken. We have an exceptional group of brands and marketers we are directly collaborating with to ensure we stay ahead of the always evolving needs of our partners.
Additionally, a new Strategy & Managed Services Group (SMS) has been announced for brands that need a more hands-on solution. The SMS offering is focused on providing full-service influencer strategy and operations for larger brands.
Underpinning managed services is the company’s comprehensive influencer software and millions of public and private data points collected over the last six years. When technology and hands on expertise come together, amazing outcomes are created. We see this as a game changer for Fortune 500 Companies who are investing or plan to invest in the influencer channel, said Jed Breed, Grapevine’s head of strategic partnerships.
With the combination of its technology business and new managed services capabilities, Grapevine projects it will become profitable this year.
Grapevine Acquires Social Commerce Platform ReadyCart to Provide Additional Monetization Options to Social Media Influencers
Boston, MA, October 10th, 2017 — Grapevine, the world’s leading end-to-end influencer marketing platform, announced today that it has acquired ReadyCart, a turnkey affiliate shopping platform designed for YouTube creators. The addition, the ReadyCart platform provides a new way for more than 135,000 content creators in Grapevine’s network to monetize their content in concert with branded content opportunities.
Our goal is to provide unmatched value to the entire creator community which consists of millions of creators across YouTube, Instagram, Facebook, Snapchat and other platforms. ReadyCart is a big step towards that. Now every content creator, regardless of size or content category, will be able to better monetize their video content by delivering a relevant and enjoyable shopping experience to their fans, starting with the 130,000+ creators in the Grapevine network, said Grant Deken, Co-Founder and CEO of Grapevine.
ReadyCart was started in 2013 as a way to help YouTube creators build content-specific shopping carts that feature products from their videos. Audiences can visit the shopping carts by clicking a link to see all of the products mentioned and purchase them individually or in a bundle using APIs from e-commerce partners. Creators earn a commission each time a customer makes a purchase.
ReadyCart is the first portfolio company that Very Ventures, the investment arm of Very, has backed from beginning to exit, said Jonathan Bragdon, a partner with Very. It represents the kind of innovation and strategic market disruption that we’ll continue to seek out.
We spun ReadyCart out of our product development services firm because we saw a massive opportunity enabling commerce for YouTube creators, said Jesse Morris, a partner with Very. This transaction will allow the thousands of influencers across Grapevine’s incredible network to seamlessly generate incremental revenue, roll out network-wide brand campaigns and connect engagement activities to purchases.
Recent research found that more than one-third of Millennials have purchased a product after viewing sponsored content. Additionally, digital content consumption continues to pick up pace. A 2016 report from Global Web Index found that 60% of media time is spent consuming digital content. YouTube is on track to surpass TV as the most watched format in the U.S., and 1 viewers are making their purchase decisions based on what influencers are sharing in their videos.
Sponsorships are a big opportunity for creators like me, but they only represent a small portion of the total revenue I could be making from affiliate sales on the products I talk about and recommend to my fans. Having a tool like ReadyCart is great because in one step I can enable affiliate commerce across all of my YouTube content, said Enobong Etteh, Founder of Boored at Work, a technology focused YouTube channel with more than 200,000 subscribers.
Grapevine is the leading independent platform for sponsored content today. The addition of a highly scalable, complementary solution will significantly advance our vision of becoming the world’s leading social content commerce platform. We are excited to begin rolling this out ahead of the holiday season with some great partners which we will soon announce, said Deken.
Grapevine Acquires Google Ventures Backed SocMetrics Influencer Platform to Enhance Identification and Algorithmic Ranking Capabilities
The acquisition will expand Grapevine’s influencer network by a factor of ten and introduce new identification and ranking algorithms that help brands and agencies maximize influencer ROI
Boston, MA, July 11, 2017 — Grapevine, the world’s leading end-to-end social media influencer marketing platform with more than 120,000 content creators generating more than six billion views per month, today announced that it has acquired the SocMetrics Influencer Platform, a topical influence scoring platform which monitors and ranks more than 1.2 million influencers on Twitter, YouTube, Instagram, and blogging platforms. The deal will significantly enhance Grapevine’s influencer identification capabilities and cross-platform data insights and will expand its current influencer coverage by more than a factor of ten.
Grapevine continues to push the boundaries of influencer marketing, particularly when it comes to data and performance metrics. The addition of the SocMetrics Influencer Platform will significantly expand our creator footprint and provide unrivaled insights into multi-platform audience engagement and earned media measurement, said Grant Deken, Co-Founder and CEO of Grapevine.
The acquisition will introduce a competitive subscription model that allow brands and agencies to have unrestricted data and contact information for more than a million influencers across hundreds of relevant topics. Additionally, SocMetrics will integrate seamlessly with Grapevine’s workflow and influencer management platform, allowing brands to act immediately on the data and recommendations provided by SocMetrics. For example, an agency working on behalf of a Fitness Apparel brand can quickly identify key social media users that have a powerful draw with audiences around topics like Yoga and Wellness, access contact information to engage the top-ranked 50, and complement it with a sponsored campaign to a select set that are active within Grapevine’s network.
Grapevine is leading the charge around building authentic and valuable connections between influential creators and brands. The addition of SocMetrics’ broad network and unique approach around themes and topics of influence in concert with Grapevine’s existing influencer ecosystem creates the first one-stop solution for marketers to leverage the power of social influence, said Roy Rodenstein, co-founder and CEO of SocMetrics Inc.
As part of the acquisition, SocMetrics will be re-branded as Scout and live within the Grapevine platform. Brands and Agencies can already request early access to the software, which will be relaunched in the coming month and include more robust data and insights.
This acquisition is part of a broader effort to identify exceptional assets that can thrive in our ever-growing ecosystem. As influencer marketing becomes a staple of today’s marketing stack, it is essential that we provide a comprehensive suite of tools to enable brands and content creators to unlock value in a scalable and measurable way, Deken said.