Building Brand Trust with Influencer Authenticity
Society6 seeks to empower independent artists around the world by selling their high-quality art prints, throw blankets, and more to millennial consumers looking for great products at great prices. For millennials, the brands they choose to support and wear are signifiers of their personal identities.
Despite this, millennials are cautious with their personal security. This means that building trustworthy e-commerce campaigns appealing to millennials can be difficult. So how does a brand break the trust barrier with a market that has a spending power of $2.45 trillion? Enter Instagram and YouTube Influencer Marketing
Although the team at Society6 recognized the effectiveness and long term opportunities that come from collaborating with YouTube Marketing Influencers to create authentic, long-tail content they needed an end-to-end platform that would give them flexibility and control over their programs.
With a blend of technology, data, and support from the Grapevine Influencer Marketing platform, Society6 delivered over 7,000 clicks to their landing pages.Read more